Will YOU Be The 100th Monkey?

Will YOU Be The 100th Monkey?

Published on 16/04/2012

In the early 1950’s, a group of Japanese scientists observing the behavior of macaque monkeys on the island of Koshima noticed that a small number of these primates had begun washing their food before eating.

After years of observation, the scientists noticed that the number of monkeys who were washing their food prior to eating was increasing until, for some as yet ‘unexplained’ reason, when the 100th monkey began to wash his food, suddenly all 10,000 monkeys on the island of Koshima began washing theirs too. The Hundredth Monkey Syndrome hypothesises that there is a point at which if only one more person tunes in to a new awareness, that field of energy is strengthened so that the new awareness is picked up by almost everyone. Or so this story goes.
In the business world, more and more SME owners are waking up to what is possible regarding mitigating their taxes AND doing something about it. Saving tax is not just for large corporates. The biggest growth area in the past 15 years in the collection of Corporation Tax has been from the SME sector – will you be one of them or will you be the 100th monkey?

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